Influencer Marketing – Why It’s Essential for Businesses Targeting Millennials

Entire demographics are just like individual customers – you’re always on the lookout for new audiences to engage with. Keeping the floodgates open means you can boost revenues, which is why it’s tempting to appeal to Generation Z as your next set of would-be shoppers.

The thing is, millennials are still incredibly important market-movers, with pointing out they are the biggest demographic (92 million). The number is 20% and 50% larger than Baby Boomers and Generation X, respectively. So, it shouldn’t be a surprise that millennials account for 21% of consumer discretionary purchases.

Their power is significant, yet millennials aren’t always on the side of businesses. However, influencer marketing can change that.

Shifting Allegiances

One industry that has flourished in recent years is the casino sector, particularly the online market. But millennials weren’t always easy targets as they have shown a lack of interest in the past. This is changing, but a different approach is required – says players from this generation value their time and want more from their experiences, such as responsive websites and secure payment methods.

For example, traditional establishments are diversifying their offerings to appeal to the base. In a land-based casino, you will now see movies, concerts, shows, and nightclubs as well as slot machines and blackjack tables because millennials love an experience.

Experiences have also permeated into the online world. Today, digital platforms provide everything from live casino games to skill-based slots as they understand that millennials prefer social environments and games that present challenges. The offerings on, such as Deal or No Deal and Monopoly Live, highlight this as Fruit Kings is a young company that taps into the millennial demographic through its wide-range of games.

Bypassing Traditional Mediums

Millennials dislike traditional marketing methods. As study points out, 84% of them say that they don’t like traditional advertising because they don’t trust it. This is a huge problem for organizations as it’s impossible to sell when your base doesn’t believe in your products. However, successful firms have found a work-around.

Rather than targeting millennials via TV, they are going online instead. According to, 58% of millennials are happy to watch advertisements from their favorite stars. Whether it’s because they can’t live without the internet or it’s more authentic, the reality is that the online influencer market is now worth $2 billion.

So, by partnering with influencers, from individual celebrities to popular brands, your business can connect with consumers who are notoriously difficult to engage.

Photo by Plann from Pexels

Learning Insights

A direct knock-on effect of working with new influencers and mediums is that businesses can gain insights into the practices that appeal to millennials. For instance, a post from highlights how millennials aged 18-24 use adblockers to disable unwanted content.

With this data, they can decide to concentrate on social media platforms instead, such as YouTube. The fact that reports TV ad revenues in Europe have fallen by 50% is a clear indicator of how savvy businesses use big data to gain insight and impact the landscape.

Influencer marketing is essential for companies targeting millennials because it’s one of the few mediums that engages them. And, engaging millennials is imperative due to their market dominance.

The post Influencer Marketing – Why It’s Essential for Businesses Targeting Millennials appeared first on View the VIBE Toronto.

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