Valentino announces Lady Gaga as the Face of their Brand-new Perfume

Valentino’s got something exciting in the works for all you Lady Gaga fans out there! The brand recently announced the launch of its new perfume Voce Viva, by Creative Director Pierpaolo Piccioli. And in order to align with the perfume’s messaging of inspiring others and living their dreams, Lady Gaga has been selected as the face of Voce Viva.

It’s no secret that Lady Gaga is a creative force and one of the most brilliant modern voices. Till date, she is the only artist who received an Oscar, Grammy, BAFTA and Golden Globe in the same year for her work in A Star is Born. When it comes to Valentino, the singer shares not only her Italian origins but the symbol and value that the company represents.

VENICE, ITALY – AUGUST 31: Lady Gaga walks the red carpet ahead of the ‘A Star Is Born’ screening during the 75th Venice Film Festival at Sala Grande on August 31, 2018 in Venice, Italy. (Photo by Maria Moratti/Contigo/Getty Images)

“Be yourself, love who you are, and never give up your dreams.” – Lady Gaga

The Voce Viva is meant to be a representation of inclusivity and individuality for women all over the world. It aims to inspire individuals to dream big and live life to the fullest, much like how Lady Gaga has been an inspiration to millions of people globally.

Voce Viva will be available in Canada October 2020.


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